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📣 Campaigns & push

Send your first push campaign

Step-by-step for a happy-hour or weekend promo push.

Updated 17 June 2026·3 min read
  1. Dashboard → Marketing → Campaigns → New campaign.
  2. Start from one of the 17 pre-built templates (Promotions, Win-back, Seasonal, Loyalty, Feedback, Events) or write your own from scratch.
  3. Name it internally (e.g. "Saturday brunch — June 7").
  4. Pick a segment: All active customers, or filter by "last visit in last 30 days" or "VIP".
  5. Write a short push title and body — keep both concise so they display fully on the lock screen. Use emojis sparingly.
  6. Preview on the phone mockup on the right.
  7. Send now, or schedule for later.

Best practices

  • Send between 9–11 AM weekdays or 10 AM–noon weekends. Outside those hours = lower open rates.
  • Include a deadline ("today only", "this weekend").
  • Don't send more than 1 per week — over-pushing kills engagement faster than under-pushing.
  • Personalise when possible ("Hi Sarah, your free coffee is waiting").